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Development and Launch of the iP121.ai Website

Explore the problem this application solves and what the development involved.

TYPE
Product Website & Psychometrics
SCOPE
Web design, bilingual PL/EN & performance
MY ROLE
Design, web development and optimization (in-house product)
STATUS
Live in production
WEBSITE
www.ip121.ai ↗
Product website www.ip121.ai · Bilingual PL / EN version
01 / Challenge

Clear presentation of an advanced diagnostic methodology.

Psychometric assessment tools bridge scientific psychology with rigorous statistical norms. The website needed to clearly and credibly convey value to HR executives, recruiters, executive coaches, and university career offices.

02 / Solution

A fast, bilingual website with interactive capability showcases.

I built a bilingual platform (PL/EN) optimized for speed, clarity, and conversions. Visitors can explore genuine application workflows, review sample reports (PRO, COACH, MANAGER), discover the AI assistant, and request a live demonstration.

Sample project workflow
  1. Information architecture and conversion flow design
  2. Interactive report and data preview creation
  3. Frontend implementation with bilingual PL/EN routing
  4. Core Web Vitals optimization and production launch

What was crucial during development?

Balancing in-depth scientific rigor (sten norms, reliability, profile interpretations) with near-instant load times and immaculate mobile readability. A lightweight vanilla architecture delivered top-tier performance benchmarks.

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